Objectives
To continuously enhance the business environment of small- and medium-sized enterprises, the SAR Government launches the Distinctive Shops Programme to support distinctive restaurants/eateries and retailers on a pilot basis in collaboration with district-based business associations, so as to encourage enterprises to enhance the attractiveness and visibility of Distinctive Shops. The long-term goal is to promote upgrading of the overall level of service and brand image of enterprises, as well as to assist enterprises to give customers an extraordinary consumption experience with information made available to them prior to and during their visits to the shops.
Overview
The Distinctive Shops Programme is implemented in a phased manner to establish distinctive images for districts and boost their attractiveness to local residents and tourists. In addition, Distinctive Shops will be assisted in presenting their appeal to target customer groups both on and off the Internet by means of multimedia and multi-channel promotions. Also, the Programme will, in various modes, provide Distinctive Shops with training and advice, interactive workshops and qualification examinations for enhancing management, operation, skills and so on to lay steps for their quality improvement and development.
Definition of Distinctive Shops
| (I) | Name Chinese: 特色店 Portuguese: Lojas com características próprias English: Distinctive Shops |
| (II) | Definition Distinctive Shop means an enterprise which is operated by a sole or legal person proprietor in the Macao Special Administrative Region (MSAR) and meets one or more of the following elements of distinctiveness:
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